The most important thing about creating effective infographics is making the information, legible, easy to understand and memorable.
Often clients face the challenge of communicating complex data and information to viewers. This challenge is unique in the sense that it requires a high-level understanding of the complex data and information as well as the ultimate goal of what is being communicated.
In the examples below I wanted to communicate difficult subjects in easy to understand graphics. The first image is an overview of the benefits of the Keystone XL oil pipeline. The second image is a comparison of the Venture Exchange Indices dating back to 1983. The purpose of the second image is to demonstrate that investments in the precious metal space were set to rebound at the beginning of 2016. The first graphic was used in large format printing and the second was used in reports and presentations.