Toastmasters is an international non-profit educational organization that operates clubs worldwide for the purpose of helping members improve their communication, public speaking and leadership skills.
Daniel Richardsen, Contest Chair of Capital Toastmasters approached me about updating their logo because their logo was outdated and they wanted to give their district a unique identity.
The design solution focuses on the word capital because their location is what sets their district apart from others. Being in the nation’s capital, I wanted to evoke a sense of patriotism from the new emblem. The result is an image of a maple leaf adapted to become the speaker’s podium.
Visual Identity & Branding